December 1, 2009 BY John Kim
The Bionic Project is a 3-way joint effort among Hanon, New Balance, and Eschler, a reputable textile manufacturer headquartered in Switzerland. The end product? A classic New Balance 576 that incorporates one of Eschler’s performance textiles bundled with a clean and unmistakable colorway consisting of cream, violet purple, and black. Hanon has granted us an inside look at the production process behind this iconic partnership, with the footage filmed on location at New Balance’s factory in Flimby, UK. With an expected release coming this month, this Hanon x New Balance collaboration should be a titillating addition to NB collectors around the globe.