John Kim 
The World Basketball Festival is just weeks away, so to warm up for this one-of-a-kind event, the basketball triumvirate of Nike, Jordan Brand, and Converse opened up a pop-up shop in Harlem, NYC, called “The Ballroom”, showcasing the three brands’ products as well as offering some history lessons regarding the basketball timeline from each label. You can always expect the three to pull out all stops and this installment headquartered in one of the biggest basketball hotspots of the world exceeds expectations; displayed along the wall were some of the biggest basketball shoes of past and present, like the Air Jordan 2010, Hyperdunk 2010, and Nike Air Foamposite One. Also showcased was a nice collection of significant basketball jerseys – Michael Jordan’s first year, the Dream Team, and so on. This space is now open to the public so stop in to get a dose of basketball history. Many thanks to Juice, one of our featured contributors to Sneaker News Blogs!
The Ballroom
2490 Frederick Douglass Blvd.
New York, NY 10030
