John Kim 
A curious logo in the shape of a heart with familiar curvy lines taken from a basketball was introduced on a pair of Air Jordan IX in white and university blue. The logo, representing Michael Jordan’s love of the game of basketball, was used as part of a special set of Air Jordan kicks, which includes the aforementioned Air Jordan IX, an Air Jordan 2010 Outdoor, Air Jordan Alpha 1 Outdoor, and Jordan Pre-Game XT. In the following collection of videos, Michael Jordan and each Jordan Brand representative – Wade, Melo, CP3, Bibby, etc. – expresses his own individual definition of ‘love’ of the game, and it certainly is interesting to hear about what drives each of these players to reach the respective levels they are at right now. Check out all of the videos after the jump and for the ballers out there, tell us why you love the game.
