John Kim 
In today’s generation, the Air Jordan is a product that sells itself, with a brand logo recognized worldwide and a name familiar to anyone who’s ever called him/herself as a fan of the game. But when the Air Jordan line first began, Nike embarked on a marketing strategy that touch on all different corners of human emotion – admiration, envy, jealousy – utilizing a number of different attack routes. We all remember Spike Lee’s incessant repetition of phrases, Looney Tunes character cameos, or even the simpler ones needed nothing more than Jordan shooting some hoops with a soundtrack emanating a “cool” vibe. Here’s a look back at the first commercials for the Air Jordan Legacy, beginning with Michael Jordan’s banned shoe, the Air Jordan 1, and ending with Jordan questioning himself while warming up with the Air Jordan VIII; the evolution of Nike’s marketing strategy has changed as Jordan went from up-and-coming star to championship player. Let us know what you think of the progression of the Air Jordan commercials and tell us which is your favorite ad.
AIR JORDAN 1
“Banned.”
“A Michael Jordan Christmas.”
“Take flight.”
“Man was not meant to fly.”
—
Air Jordan II
“Beatbox.”
http://www.youtube.com/watch?v=qbMXwPikNPU
“Imagination.”
Air Jordan III
“Nobody, nobody, nobody.”
“Serious hangtime.”
—
Air Jordan IV
“Oh, sweat!”
“You cannot do this.”
“Kapeesh?”
Air Jordan V
“No, Mars.”
“Action photos.”
“A scientific explanation.”
—
Air Jordan VI
“Little Richard the Genie.”
“Flight School.”
Air Jordan VII
“Of course you know…this means WAR.”
http://www.youtube.com/watch?v=Q5WHtdOoMdU“Atmospheric Freak.”
http://www.youtube.com/watch?v=JQQA861_NVg
“Hey…”
http://www.youtube.com/watch?v=vjBnWWbt4QI
“Team Barcelona”
http://www.youtube.com/watch?v=qG1uUiCrsPA
“Instant Karma.”
—
Air Jordan VIII
“More Air Jordans for me!”
“What if?”
History of Air Jordan Commercials – Part 1
https://sneakernews.com/2010/08/24/history-of-air-jordan-commercials-part-1/
History of Air Jordan Commercials – Part 2
https://sneakernews.com/2010/08/25/history-of-air-jordan-commercials-part-2/
History of Air Jordan Commercials – Part 3
https://sneakernews.com/2010/08/31/history-of-air-jordan-commercials-part-3/
