History of Air Jordan Commercials – Part 2

Looking back at the commercials for the Air Jordan 1 – Air Jordan VIII, we can clearly see a change in the overall mission of the Jordan marketing campaign. The Air Jordan IX began with Michael Jordan’s abrupt retirement to the game, and we received a satirical approach to MJ’s decision in which Jordan disguised himself to play basketball in other leagues. For the Air Jordan XI, Jordan flew effortlessly to a 100-foot rim but found himself in a tough situation. But the Air Jordan XII marks a swift change in the direction of Air Jordan commercials, as the ads presented a more serious undertone in which Jordan himself speaks about his failure. Take a look at Part 2 of the History of Air Jordan Commercials, as Sneaker News outlines the advertisements for Air Jordan IX through XVI.

—

Air Jordan IX

“Fake Retirement.”

“The Disguise.”

“P.L.A.Y.”

—

Air Jordan X

“Dream.”

—

—

Air Jordan XI

“The 100-foot Rim.”

—

Air Jordan XII

“Frozen Moment.”

“Tell Me…” (Long Version)

“Tell Me…” (Short Version)

“Failure.”

—

—

Air Jordan XIII

“C.E.O. Jordan.” (Long Version)

“C.E.O. Jordan” (Short Version)

—

Air Jordan XIV

“Career Retrospect..”

—

—

Air Jordan XV

“Overjoyed.”

—

Air Jordan XVI

“Umi Says.”

“Much Respect.” (With Eddie Jones & Michael Finley)

“Much Respect.”

—

History of Air Jordan Commercials – Part 1
https://sneakernews.com/2010/08/24/history-of-air-jordan-commercials-part-1/

History of Air Jordan Commercials – Part 2
https://sneakernews.com/2010/08/25/history-of-air-jordan-commercials-part-2/

History of Air Jordan Commercials – Part 3
https://sneakernews.com/2010/08/31/history-of-air-jordan-commercials-part-3/