We already gave you a breakdown on the inspiration for Burn Rubber’s second go-round with New Balance, a two part pack that pays homage to the 9-5’ers that make Detroit tick. Delving deeper into the background of the two pairs of New Balance MT580’s is this video spot, which follows two characters on their way two work, members of the White Collar and Blue Collar, respectively. The parallel release dates (February 1st for the ‘Blue Collar’ and March 1st for the ‘White Collar) extend the metaphor a bit further, hitting on the first of the month-the day when the workforce is united in collective check-cashing. This sort of regional tribute has done wonders for New Balance in the past (think the Kennedy’s), so will Burn Rubber strike gold again? Let us know if you’re feeling these and be sure to check the video after the jump.
Burn Rubber x New Balance MT580 ‘Workforce Pack’ – Video
Brendan Dunne
January 19th, 2012 (updated)
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
2277
Popular Stories
Latest News
Air Jordan 1 High '85 "Bred" Releases On February 14th, 2025
Updated April 25th, 2024: The Air Jordan 1 Hi ’85 “Bred” is expected to release on February 14th, 2025 — the Friday of All-Star Weekend...
by Sneaker News
10 hours
8721
Everything You Need To Know About The Air Jordan 4 "Military Blue"
The Air Jordan 4 “Military Blue” is confirmed to release globally on May 4th, 2024. Full family sizes (Adult, Grade School, Little Kids, Toddler, Crib)...
by Sneaker News
12 hours
483
First Look At The Nike Air 180 "Ultramarine" With Big Bubbles
Last seen in 2018, the Nike Air Max 180 “Ultramarine” is rumored to return with a bigger visible Air unit in 2024. Now, based the...
by Sneaker News
13 hours
24653
Loading...