Michael Jordan Sues Chinese Apparel Company Qiaodan

February 23, 2012 BY

RATE THIS
5.00 / 5 (1 VOTES)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS 
Loading...Loading...

If you ever see an Apple Store that says ‘Apple Store’ on it, don’t go inside unless you’re looking for inferior knockoffs.  We’re talking of course about the infamous fake Mac shops in the PRC set up right next to the real deal, a symbol for the rampant piracy that seems to most often go unpunished in the world’s fastest growing economy.  So even as insane as it might sound to you that a company would simply translate Michael Jordan’s name and bank off his legend, that’s exactly why MJ is in court against the Chinese apparel brand Qiaodan.  The company’s name is a ‘well known’ translation of ‘Jordan’, and they’ve used His Airness’ impeccable image to scale up to $450MM annual revenue as of 2010.  Mike seems outraged like any victim of identity theft, explaining the necessity for legal action because “Your name is your DNA, and when someone takes it, I think it’s a violation and you want to protect it.”  Click through to see some of the key facts from the case and a video of Michael Jordan himself discussing a foul that’s far from technical.  via CBS//TheRealJordan

KEY FACTS OF THE COMPLAINT FILING:

To preserve ownership of his name and protect Chinese consumers from being misled, Michael Jordan filed suit in a Chinese court on February 21, 2012 against Qiaodan Sports Company Limited, a Chinese sportswear and footwear manufacturer, for unauthorized use of his name and identity.
Qiaodan Sports’ misuse of Michael Jordan’s name and identity has misled and continues to mislead consumers. Qiaodan Sports has knowingly profited from this infringement of Michael Jordan’s naming rights.

 eBay Marketplace Logo "adidas Yeezy Boost 350 v2 Cream White" "Air Jordan IV Retro White Cement"
view all 951 items on ebay
disclaimer
Loading...

Filed under: Air Jordan

Tags:

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Is the adidas' Futurecraft 4D the future of sneakers? by SneakerNews

How Kaws got to design an Air Jordan IV. by SneakerNews

Popular Posts

704974

Air Jordan 11 Low “Frost White” Releasing In May by Patrick Johnson

705488

How LaVar Ball Screwed His Son Lonzo Out Of Millions Of Dollars by John Kim

705066

Nike Air Max 90 Ultra 2.0 “Blue Fox” by Patrick Johnson

705201

Nike Air Force 1 Mid “Bright Melon” Releasing This Spring by Zack Schlemmer

704390

Where To Buy The adidas Yeezy Boost 350 V2 “Cream White” by Patrick Johnson

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU