Derrick Rose Signs Second Largest Sneaker Contract In History

February 27, 2012 BY

3.50 / 5 (3 VOTES)

All eyes and ears have been glued to the barrage of news surrounding this week’s All-Star sneaker releases put forth by Nike, but news of a jaw-dropping, monster sneaker contract drew attention to adidas, a brand that struggles to have a firm presence in the U.S. basketball market. Of course, the basketball market in the States is just one piece of the big athletic-outfitting puzzle, and while it’s no mystery that Nike absolutely dominates the U.S. basketball bracket (over 95%, as of mid-2010), adidas confidently competes with Nike on the worldwide scale, with some reports stating that the adidas Derrick Rose line outsells Nike LeBron and goes toe to toe with Nike Kobe out in China, a region that has a major influence in the overall picture. The figures of this lucrative endorsement contract, finalized over this weekend, reads roughly fourteen years and $250 million, which is likely the duration of Rose’s professional career; it also establishes Rose as the highest paid active basketball athlete endorsee. Who comes in first of all-time? Michael Jordan, of course, who cashes in quite a few sheckles every year thanks to the astonishing sales numbers of Air Jordan Retros (Air Jordans outsell Kobe, LeBron, KD, Chuck Taylor, and Rose combined).

Truthfully, there is no better athlete that deserves such a generous deal than Derrick Rose, who has created a legend for himself in just three and a half seasons in the NBA. The timing of this contract also comes at a pivotal point of the signature sneaker line; typically the third or fourth installment of a signature line takes the entire estate to a new level – think Air Jordan III, Nike Zoom Kobe IV, Air Foamposite One, Zoom KD IV – and with the adiRose already making significant jumps from 1.0 to 2.0 (and the halfsies in between), some heady expectations have been set for the adiZero Rose 3.0. The sheer numbers of the contract also bring up some interesting thoughts; do sneaker companies have any sort of influence on where a superstar chooses to play? While Rose has already signed a contract extension with the Bulls, one has to think that the smaller market team may be at a disadvantage in luring free agent stars when considering the major dollars that sneaker companies are ready to throw around. Now that D-Rose being triple-striped for life is in the books, what are your thoughts on this gargantuan contract? Do you foresee a competitor like Nike or Jordan Brand breaking the $250 million mark? What other rising star deserves his own signature line? Let us know your thoughts on Rose’s contract and the potential aftermath in the comments section below.

 eBay Marketplace Logo "Nike LeBron 15 Ghost" "adidas Rose 2.0"
view all 28 items on ebay

Filed under: Adidas Basketball


latest posts
Load more posts

Get the latest News and Releases to your inbox

New Videos

Jordan Holiday 2017 Preview by SneakerNews

How MJ and Gatorade's "Be Like Mike" campaign came to life by SneakerNews

Popular Posts


Stadium Goods Lists Their 10 All-Time Best Selling Sneakers, And They’re Almost All adidas by Zack Schlemmer


Limited To 2,300 Pairs, The Air Jordan XVI “CEO” Releases This Friday by Sneaker News


Nike Set To Releases A Hybrid Of The Air Huarache And Air Raid by Sneaker News


adidas Yeezy Boost 350 v2 “Semi Frozen Yellow” Releases On November 18th by Sneaker News


The Nike Zoom Grade Debuts In Six New Colorways by Ben Felderstein

Top Categories

  • Select Category


Sneaker Archive