John Kim 
The next generation of Jordan Brand is looking mighty healthy as the brand that Michael built has been fortified with the presence of one of the most exciting players in the game today. Blake Griffin, who found his way into our hearts with his deadpan charisma and magnificent dunking showcase, officially joins Carmelo Anthony, Chris Paul, Ray Allen, and newcomer Russell Westbrook as the brand’s headlining athletes, teaming up with CP3 in one of the biggest basketball markets in the nation.
This may come as a surprise considering the sudden stoppage of the momentum gained by Nike and the non-signature flagship Hyperdunk model, and many of Blake’s fans projected the Oklahoma alumni to eventually join LeBron, KD, and Kobe as Nike’s exclusive signature-sneaker club. However, this is certainly an outstanding strategic move by Jordan Brand in the wake of Dwyane Wade’s departure; Los Angeles, New York, Miami, OKC, and Chicago make up the bulk of the big-market teams, and Jordan Brand certainly has their chess pieces in the right places.
This week, in his season debut, Blake wore a Royal/Black colorway of the Jordan Super.Fly, which all but sealed Griffin’s allegiance with Jordan Brand. The question that instantly surfaces is: Will Blake get his own signature shoe? Who will get his own shoe first – Russell, or Blake? Will either of them even get their own shoe, or will they be the ambassadors for the top-shelf models like the Super.Fly? There’s a lot of potential with this newfound partnership, so be sure to stick with Sneaker News for all updates regarding the newly acquainted Jordan Brand and Blake Griffin connection.
