February 22, 2013 BY John Kim
Last week adidas unveiled the all-new Boost technology during their Innovation Day in New York City, presenting the world with a revolutionary new foam material that is, as they claim, better in every way than the current EVA foam used across the industry. The first model to implement this new material is the adidas Energy Boost, which features the foam on the midsole to give the shoe incredible bounce and most importantly, energy return. It’s not exactly one solid piece, but a bunch of tiny foam balls pressed together to form one mold – thus the ‘bumpy’ exterior of the midsole. adidas will launch the adidas Energy Boosy on February 27th, but it appears that retailer CaliRoots has their stock already on hand, so check out the gallery below and let us know what you think about this new technology.