July 8, 2013 BY Brendan Dunne
Nike looks to be dishing out quite a few exclusives to sneakerheads over in Shanghai this Summer. The details remain nebulous, but it looks like the set will be a mixture of new and old, along with performance and lifestyle models. The video preview promises the likes of the Nike Hyperdunk 2013, the Nike Air Foamposite One “Weatherman”, the Nike Air Force 1 Low, what appears to be a retro of the Nike SB Dunk Low “Shanghai”, and more. Continue reading to take a peek at the video, as well as the full information straight from the horse’s mouth, and stay tuned to find out more about the weekly Nike releases hitting Shanghai that begin this Saturday, July 13th.
via NIKE Inc
Starting July 13, 10 of Nike’s most revered and respected shoes will feature the local culture and character of Shanghai in their design. Along with special edition T-shirts, they will be released one pair of shoes per week on nikestore.com.cn, at the Nike Huaihai Brand Experience Store and at designated retail outlets.
Nike blends sport, culture and urban impressions into the design of new and classic NIke footwear, choosing Shanghai as the first city for an exclusive product launch. This is one of several exciting experiences Nike has in store for its sneaker-obsessed fans this summer. The 10 models slated for release are designed for purposes ranging from the basketball court, to the running track, and, ultimately, the city streets. They include classic basketball and running shoes featuring state-of-the-art technology, co-branded collaboration shoes, Jordan footwear and Nike SB shoes.
The styles are imprinted with “Shen,” the old name of Shanghai, to accentuate the cultural identity of Shanghai, and “Luwan Never Gone 310103” as tribute to Lu Wan District — the birthplace of street fashion in Shanghai. The number “310103” bears significance as the identity number of people from Lu Wan District before June 2011.
The first co-branded models in the collection will be released on July 13 in Shanghai.