John Kim 
Keeping an eye on Cambridge, MA-based Concepts has proven to be well worth the trouble since they’ve been responsible for perhaps the best New Balance releases over the last two years. A Fall/Winter collaborative release between the two Northeast-based entities looks to be in the works because Rhett Richardson, Brand Director and Designer for Concepts, revealed this Fall/Winter 2013 sample of the New Balance 998 as part of his Hypebeast Essentials feature. Featuring a slick combination of a cool and minty sea green, accents of a rich beige tone, and customized insoles, this upcoming CNCPTS x New Balance 998 should strike forcefully when it eventually drops in the coming months. Stay tuned for release information and updates and let us know if these are in your radar.
