John Kim 
The New Balance 574 is one part of that exclusive group of sneakers that all sneakerheads and casual wearers must have. Undoubtedly the most popular NB model ever, the 574, which is already available in a sea of great in-line colorways, got a major boost with the debut of the online 574 Customization experience some years ago. To bring this gem of a sneaker buy to the masses, New Balance has teamed up with Foot Locker to provide shoppers the New Balance 574 Custom experience inside one of the retailer’s brightest stores inside the heart of Times Square – the only 574 Custom Kiosk out there.
The New Balance 574 Kiosk features a touch-screen display, giving customers a simple and thorough view of their designs. Color and material swatches as well as completed samples are on hand as well for a real-world view of all the available selections (there are 48 quadrillion distinct 574 combos to make). One pair of the custom 574s runs $140 and the shoes will be shipped free of charge in 6-10 days from the New Balance factory in Maine (yes, Made In America). After finishing your design on the kiosk, you can share your design on Facebook and Twitter with the #NB574Approved hashtag. We’ve got some images of the New Balance 574 Custom Kiosk inside Foot Locker Times Square below so check ’em out and be sure to stop to get your own 574s one-of-ones.
New Balance 574 Kiosk at Foot Locker Times Square
1530 Broadway
New York, NY 10036
$140
