November 6, 2013 BY Aaron Kr. / 1
There are certain models, styles and even brands that only seem to look right when they’re done up in heritage-based colorways. And while that may work to the detriment of big picture sales, there’s something to be said for a shoe looking so right as is, that there’s almost zero room to change it up. In many cases, this is a gift and curse that Fila knows all too well. Even with a slew of classic silhouettes at their disposal, there are a handful of easily identifiable Fila color schemes that are so iconic within the brand, that it can be incredibly difficult to switch up the formula and still have the same impact.
As a result, Fila collaborations have been pretty few and far between in recent years and it’s rare that newer colorways have made much noise for the simple fact that the shoes rarely seem to resonate with consumers without some sort of classic navy/red or green/red elements worked into the mix. While Fila has had a comeback year in the retro basketball realm with the resurrection of the Grant Hill and Jerry Stackhouse signature models, when it comes to the tennis category that was such a street style staple of the ’80s and early ’90s, it’s been a while since the original cornerstone of the brand has returned to its former glory.
Recognizing the brand’s significance in sneaker history and the fact that there are plenty of Fila-heads still out there ready to scoop up a fresh pair when they’re done correctly, renowned Boston shop, Concepts, has taken it upon themselves to get the ball rolling. Rather than going down the potentially treacherous new colorway road discussed earlier, Concepts pays tribute to the classics, putting a contemporary luxe spin on the Original Tennis silhouette via some tried and true Fila color combos.
The CNCPTS crew has whipped up two versions of the shoe using premium material make-ups to update the originals and adding some additional style touches to further spice things up a bit. Also featuring gold foil co-branding on the insoles, a cool hangtag and tennis ball, as well as a special custom box, Concepts manages to keep the shoes clean and traditional while still throwing in some nice extras to further sweeten the deal. Continue on for the full gallery and interview, and look for these to release in-store and online at Concepts this Saturday, November 9th.