Aaron Hope 
Fila has made a mark on the current generation of sneakerheads with their most beloved retro models over the past couple of years and this holiday season, they’re giving back to youngsters in need. Partnering with Soles4Souls, Fila launches the #ShowUsUrSole initiative to give buyers the chance to contribute to the charity at checkout. In addition, that tag is a social media identifier for ‘Soles’ i.e., shots of Fila shoes or ‘Souls’, which would be photos of volunteer work, with the best submission taking home a $1000 Fila.com gift card. The contest runs through December 31st, so get creative with your photos and give back this holiday season.
FILA LAUNCHES INAUGURAL SOLES4SOULS HOLIDAY GIVING PROGRAM
FILA partners with SOLES4SOULS to provide online shoppers an opportunity to support others during the holiday season.
NEW YORK, NY – November 8, 2013 – FILA ONLINE, which operates the U.S. Ecommerce site for the 102 year old Sport style brand FILA®., announced an exclusive partnership this holiday season with Soles4Souls, a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty through the distribution of shoes and clothing.
#ShowUsUrSole will begin November 15, 2013 and run through December 31, 2013. Customers will have the opportunity at checkout to contribute to those in need when purchasing full price items online. Each shopper that donates to the Soles4Souls charity will receive a discount in accordance with the amount donated. 100% of each shopper’s donation goes straight to the Soles4Souls charity.
“Everyone wants to do something to help others during the holidays, but get caught up in the business of the holiday season, and then, all of a sudden, it’s December 31st and we all missed our chance,” said Jon Epstein, President, FILA USA. “This program makes it fun, fast and easy to shop FILA and support people who need it most.”
“Our #ShowUsUrSole during this holiday season is to collect as much money as possible for a great cause that is close to our business and our hearts,” said Jennifer O. Estabrook, Executive Vice-President, FILA USA. “In addition to the discounts we will offer, we are excited to run a contest across our social platforms to promote awareness of the great work SOULS4SOLES does every day. People will be asked to either send in a creative image of their favorite FILA® SOLES, or a picture of their SOULS, i.e. a photo of them doing volunteer work in their communities, with their schools or on their own volition. The winner with the best submission will receive a $1000 gift card to Fila.com.”
