The Yeezy sneaker release cycle goes like this: photo leaks, hype increases, shoes release, resellers make bank. It’s just the sad state of affairs in today’s world of big-ticket shoe drops and no matter how hard the brands try, it will never be avoided. Foot Locker Europe, however, is taking matters into their own hands by refusing to ship orders to resellers. The logistics of this is a huge liability because how would the huge retail chain even determine which processed order is from a known sneaker reseller? We’ll see what the fallout is from this, so stay tuned for updates on Foot Locker’s vigilante approach to preventing the sneaker reselling game.
@AshleyPsnl <4/4> we are not sending orders to resellers which is causing the delay. Thanks.
— Foot Locker EU (@FootLockerEU) August 26, 2015