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The NYC Sneaker Store Competition Just Got Stronger Thanks To Concepts

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Concepts will be opening its first-ever retail store tomorrow at 225 Hudson St. in downtown Manhattan. Previously, this space was used for activations for their collaboration products, but the Cambridge, MA-based store has transformed it into a full brick-and-mortar footwear retailer. They’re kicking things off with a restock of the Black Yeezy Boost 350 as well as the Air Jordan 10 OVO, but don’t be surprised to find other gems from the vault. The store opens tomorrow at 10 AM EST, but get a look inside the transformed space here.