The big sneaker brands have tightened up considerably when it comes to preventing leaks from inside the factories and even the company walls, but they’ve never gone to inappropriate lengths to prevent a leak from happening. Today in Chicago, adidas set up shop in the streets for a photoshoot for an upcoming adidas running sneaker that had never been revealed to the public. To have the shoe out on display in one of the biggest cities in the world is not the best way to protect it from being seen (especially when mounds of fake snow act as part of the backdrop of the shoot), so when Anthony Souffle, a journalist from the Chicago Tribune, tried to take some photos of the set, he was confronted by someone from the crew. Read the rest of the details over at Chicago Tribune.
adidas Hassled This Journalist To Prevent A New Shoe From Leaking
Sneaker News
March 31st, 2016 (updated)
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