Patrick Johnson 
Jordan Brand’s move to go super minimalist and ditch the Swoosh on the Air Jordan 1 Low definitely took the sneaker world by surprise, but the signs leading up to the decision were all there. The Air Jordan 1 has been a blank canvas of sorts for the brand’s newfound lifestyle sensibilities. We’ve seen simple monochromatic color selections in the “Black Friday” release, a David Letterman reference featuring Metallic accents, and a luxurious Pinnacle mock-up with real 24K gold. By skipping over the Nike branding throughout, Jordan Brand moves the focus to the silhouette itself, as a premium tumbled leather shines in a pastel pink shade. A luxurious metallic gold even lands on the lace tips for added depth. Check out a full view below and be on the lookout for these Swooshless Air Jordan 1s to release by month’s end.
Update: The Air Jordan 1 Low “Swooshless” releases on May 21st, 2016 for $150.
Source: Nunez
Air Jordan 1 Low
Style Code: 848775-805
Release Date: May 21st, 2016
Price: $150
