CONCEPTS is one of the major players in the Boston sneaker scene, and they cemented themselves even further into the culture with a brand new adidas store that opens this week. The collaborative flagship officially opens its doors this Friday, August 25th at 73 Newbury in the heart of Boston’s famous shopping district but has already been passing out VIP cards to give kids a chance to win BAPE x adidas NMDs and some Pharrell footwear creations.
To celebrate the hard work that went into opening up the new adidas CONCEPTS location, the shop gave out custom adidas Ultra Boost 3.0 pairs to select friends and family. It’s rumored that just 17 pairs were made with no plans of an actual retail release. The CNCPTS Ultra Boost utilizes that 3.0 Primeknit construction in Triple Black extending down to the full-length Boost unit, but switches things up with a swirling graphic on the three stripe cage overlay. Unique lace dubraes are individually numbered up to 17 with reflective XENO material in reference to the prisms within the store’s fitting rooms.
Source: Juice Rodriguez