Nike Unveils Hyper Courts In Manila Philippines Inspired By NBA Superstars
Nike has found a new way to connect with fans throughout the globe with the creation of its new Hyper Courts. The courts, which are placed in five distinct neighborhoods of the Philippines, feature the comic book-like illustrations of Arturo Torres of superhero versions of Nike’s top NBA athletes. Besides offering inspiring imagery of the league’s top stars, the courts also serve as a hub for exclusive basketball content to be delivered via mobile web. The content includes exclusive training videos from professional coaches, and the program can even adapt to each user to make training recommendations. The first five courts feature: Lebron James (BGC), Kobe Bryant (Taguig), Kevin Durant (Makati), Russell Westbrook (Paranaque) and Kyrie Irving (Quezon City).