JUICE HK First To Collaborate With The adidas NMD Racer
adidas is teaming up with Hong Kong based sneaker boutique JUICE, to bring the first ever collaboration to the brand new NMD silhouette – the Racer. Taking center stage on this design is the CLOT-themed aesthetic known as the Alienegra motif that has been one of the brand’s most recognizable designs in Asia’s streetwear culture. Draped in a matching black and white, the sneaker’s outsole furthers the Alienegra design that sits below the oft-preferred black Boost midsole. Billed as one of the first adidas Consortium Sneaker Exchanges of the year, customary branding is in place as the handshake logo finds itself emblazoned on the insole while the tongue sports its usual Consortium tabs.
The JUICE HK x adidas NMD Racer is scheduled to make its debut exclusively at JUICE in Hong Kong on January 13th. It’s global unveiling will follow a week later when the newest NMD iteration arrives at select adidas Consortium accounts on January 20th.
JUICE HK x adidas NMD Racer
Release Date: January 13th, 2018 (Juice Exclusive)
Release Date: January 20th, 2018 (Global)
Color: Core Black/White
Style Code: DB1777