Will The Air Jordan 11 “Concord” Be The Best Selling Nike Sneaker In History?

Ben Felderstein November 20th, 2018 (updated)

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In 2016, Jordan Brand re-released the pop-culture/sneaker industry icon Air Jordan 11 “Space Jam”. Sporting number 45 on its heel and a higher cut patent leather more resemblant of the original worn by Michael Jordan in the 1996 motion picture, this release became the most successful in Nike’s history, a lofty achievement for a shoe that retails for $220 USD. This holiday season, the Air Jordan 11 “Concord” – one of, if not the most revered products the Jumpman has ever dropped – is making a highly-anticipated return as well, equipping the same modernized embellishments as its Space Jam predecessor. This begs the question, will the Air Jordan 11 “Concord” be the best selling Nike sneaker in history? Today’s sneakerhead gravitates toward releases with a history behind them, a sneaker that has had an important role in shaping the industry, and that is exactly what the Concord has done. Given a “Tuxedo For Your Feet” monicker, the luxurious patent leather-clad offering dons a striking, statement-making aesthetic that deserves a spot in every sneaker rotation. With each and every Jordan Brand admirer’s calendar already marked for its December 8th release, enjoy another detailed look at the Air Jordan 11 Concord below and give us your thoughts on this potential record-breaking drop.