871399

YCMC And New Balance Join Forces For A 990v5 “Loyalty”

YCMC And New Balance Join Forces For A 990v5 “Loyalty”

New Balance’s 990 line has enjoyed long-standing status and acclaim the world over, but nowhere is the love and respect for it more fierce than in the DMV (DC, Maryland, and Virginia), so area retailer YCMC and NB have linked up for a special New Balance 990v5 dubbed the “Loyalty.” Inspired by both of the collaborative parties’ hustle and grind plus the DMV area’s undying love for the 990 series, this special colorway offers an elegant grey pigskin suede base that any longtime New Balance loyalist is sure to recognize immediately. However, it’s then accented in bold fashion thanks to red mesh on the toebox/heel and navy blue trim/laces, nodding to New Balance’s signature simplistic colors while adding a healthy dose of athletic flair. A sleek and supportive ENCAP midsole then finalizes the look. Limited to a mere 400 pairs, this collaboration will release on September 6th, exclusively on YCMC.com and at select Shoe City locations. The price is set at $200 USD, so enjoy a detailed look below while you await their arrival.

YCMC x New Balance 990v5 “Loyalty”
Release Date: September 6th, 2019
$200

Ycmc New Balance 990v5 Loyalty Release Date 1

Ycmc New Balance 990v5 Loyalty Release Date 3

Ycmc New Balance 990v5 Loyalty Release Date 4

Latest News

Love Is In The Pair: Here's All The Shoes Releasing For Valentine's Day 2026

We’re certain that those of you in our readership were heavily considering and likely pulled the trigger on kicks as presents for the holidays. Two...

by Matt Varga 37 minutes
170

Salehe Bembury's PUMA Velum Running Shoe Looks Upon "Magenta Gleam"

The nature of his multifaceted workload means that, at any given moment, Salehe Bembury’s fanbase has a range of shoes they’re eagerly anticipating. Beginning his...

by Matt Varga 1 hour
44

More Supreme x Nike Air Force 1 Lows Drop Fall 2026

Supreme and the Nike Air Force 1: two icons in the realm of New York City streetwear that have come together on countless occasions throughout...

by Andrew Rizzo 2 hours
243