DC’s EAT And Shoe City To Deliver An Exclusive New Balance 990v5 Collaboration

Sneaker News November 20, 2019

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Cornerstones of the DMV area’s streetwear and sneaker scene, EAT (Elevate All Of The Time) and Shoe City have collided to craft a limited edition collaborative endeavor with New Balance and the 990v5. Their previous efforts on the 990v3 and 990v4 sold out immediately upon their drops, and this upcoming affair is set for a similar fate due to their poignant selections of red, yellow, and blue – EAT’s signature color palette – above the silhouette’s traditional pigskin suede and mesh upper. To further commemorate this partnerships, DC’s Beacon House Community will be recipients of Thanksgiving Day turkeys courtesy of the label, the shop, and the footwear brand. This regional speciality will release on Friday, November 22nd exclusively at Shoe City and YCMC in adult ($175), big kids ($100), and little kids ($80) sizing; see the store links below ahead of the launch.