Nike’s Air Max Day celebration in 2021 will look different than it has since the fictional holiday’s creation in 2014. Instead of in-person activations, the event will move to the virtual space via Air Max Worldwide.
Set to run from 3 A.M. EDT on March 26th to 12 A.M. on March 27th, the immersive “Bring the Future to Light” online experience will invite Air Max enthusiasts to a range of activities inspired by the 34-year-old design lineage. The day-long celebration will include creative workshops, panel discussions, collection tours and live, undisclosed programming held in Los Angeles, Toronto, Shanghai, New York, Istanbul and other cities.
The Air Max Pre-Day is set to debut on March 26th, just as the Air Max 90 “Bacon” is set to return on the late March-date for the first time in 17 years. The Swoosh has teased that special product drops will occur throughout the virtual event, as will guest appearances and musical performances, creating an exciting itinerary.
Register for Air Max Worldwide here by creating a Nike account; a link to join the virtual event will be sent one hour prior to the experience. Elsewhere, the Nike SNKRS app will stream conversations about the revolutionary cushioning line with brand collaborators and designers.
For more from NIKE, Inc., check out all confirmed and rumored new Jordans expected for the remainder of 2021.