Jovani Hernandez In 2009, SneakersBR, a leading institution promoting sneakers in the Portuguese tongue, reimagined the iconic Nike Air Max 1 as a Brazilian cultural symbol with the “Lanceiro” special edition. More than a decade later, the outlet has set out to make history again by bringing these same colors and themes to a Converse Chuck 70 collection.
Set to launch on August 7th to coincide with National Maracatu Day, a celebration of ancient carnival traditions from the northeast of Brazil, the collaborative project includes two iterations of the pivotal basketball silhouette. Designed by Fabricio de Costa Machado, the upcoming sneakers split up the color palette that appeared on the aforementioned Air Max 1 12 years ago (on which de Costa Machado helped). A sand-like cream takes over much of the high-top Chuck 70, while a vibrant blue animates the shower Ox. Yet, both options boast textures and graphics that pay homage to the ancient traditions, as well as new achievements deriving from the Pernambuco culture: women are still fighting for equality in regards to assuming the role of “caboclo de lança” (literally “spearman”). Therefore, while SneakerBR’s latest joint-effort with the Swoosh nods to past work, it presents a new idea by being marketed under the “Lanceira” banner as a salute to women.
Enjoy imagery of the footwear ahead, and find pairs hitting select retailers in Brazil on August 7th.
Elsewhere under the NIKE, Inc. umbrella, the Aleali May x Air Jordan 14 Low is set to drop before August ends.
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