Jovani Hernandez For years, Jaden Smith has aligned himself with purposeful projects, initiatives and collaborations. Through his partnership with New Balance, the 23-year-old has championed sustainability efforts. For his latest proposition, the multi-hyphenate has brought his eco-consciousness to the New Balance 574.
At a glance, the 33-year-old design maintains the general shape with which it debuted in 1988, but closer inspection reveals a handful of updates courtesy of Mr. Smith. Although the pair’s multi-color arrangement is fitting of @c.syresmith’s eccentric style, it’s rooted entirely in upcycling. The semi-floating panels comprise of 73% surplus materials, 18% virgin ones and 9% recycled content, delivering a stylish, 1-of-1 makeup while helping save the planet. Underfoot, the iconic silhouette maintains its traditional ENCAP-supported sole unit, which had stood the test of time despite advancements in the technical runner space.
Enjoy official images of the release here below, and head over to NewBalance.com on September 17th to secure yours for $120 USD.
For more from the Boston-based brand, check out the New Balance 550 is set to close out 2021 in style.
WHERE TO BUY
Jaden Smith x New Balance 574
US 09/17/2021 Friday
Powered By:
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Foot Locker | Standard | Check Site |
