Michael Le Early last year, adidas commissioned Eric Emanuel to lead their McDonald’s All-American collaboration, which was headlined by none other than the Forum 84 Hi. As the trio take up partnership for 2022, the silhouette once again serves as the focal point, its look now a seeming homage to the fast food chain’s signature packaging.
This connection is established mainly through color. The suede panels, stripes, and the like are hued in a light brown shade, one that closely mirrors the Golden Arches’ various packaging (bags, boxes, etc). Red eyelets, blue accents, and sparing hits of yellow all mirror the McDonald’s All-American logo itself, which is found intact at the tongue and heel tab but spliced across the upper. Eric Emanuel’s branding sees a less severe treatment, as it dresses the heel just barely cropped.
For a closer look, make sure to take a peek at the official images below. A release will likely coincide with the All-American games themselves later this year.
In other news, the Nike Blazer Mid 77 Hemp takes a new approach to sustainability.
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