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The New Balance 550 Gets A Versatile “White/Grey/Black” Look

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As one of the breakout silhouettes of the last three years, the New Balance 550 has put pressure on the competition to capture a late 1980s basketball shoe aesthetic. For its next ensemble, the design by Steven Smith has opted for a versatile white, grey, and black color combination.

At quick glance, the unreleased pair resembles styles from the beloved Aimé Leon Dore imprint, but closer inspection cements the sneaker as a solo-effort. Standard smooth and perforated leather panels make up the majority of the NB 550’s top-half, with fabric layers peeking out around the upper heel area. Branding hits throughout the shoe indulge in a greyscale mix. Sole units rooted in ’89 further opt for a series of understated tones, making for tooling that doesn’t distract from New Balance’s clean aesthetic.

Enjoy product images of the pair ahead, and anticipate a newbalance.com launch soon.

In related sneaker news, the Boston-based brand recently launched the New Balance Fresh Foam BB basketball sneaker with the help of Zach Lavine from the Chicago Bulls.

Where to Buy

Make sure to follow @kicksfinder for live tweets during the release date.

UPDATE (03/30/2023):
A re-release is confirmed for April 6th, 2023.
New Balance 550
Restock Date: Apr 6th, 2023 (Thursday)
Original Release Date: Mar 8th, 2023 (Wednesday)
Color: N/A
Mens: $110 Style Code: BB550NCL

North America (Restock)Apr 6th, 2023 (Thursday)

North AmericaMar 8th, 2023 (Wednesday)