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New Balance Announces Grey Day 2023 Footwear Release Line-Up

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Introduced in 1980 in an effort to cater toward the versatile lifestyle of urban runners, New Balance’s iconic grey colorway has remained a staple within the sneaker community. With the Boston brand’s upcoming global celebration of the bespoke palette a week away, NB has announced this year’s greyscale collection via A MADE IN USA capsule and accompanying line of apparel.

Exercising a unique devotion to craftsmanship, the upcoming quartet of models coated in suede and premium nubuck comes imbued with the brand’s elegant pairing of grey and navy hues with hits of light cream entertaining vintage aesthetics across the New Balance 990v4, 990v6, 996 and 998. Set to be joined by the 550, 580, 9060 and MORE TRAIL on May 15th via The Grey Day Shop, the over-four-decade-old color blocking continues to assert its dominance with its sights set on the future of footwear.

Scheduled to release next Friday, May 12th for a retail price ranging from $180-$200, in the meantime enjoy an official look at the entire New Balance “Moon Daze” collection below.

In other news, detailed imagery recently surfaced of the Spider-Man: Across The Spider-Verse x Air Jordan 1.

WHERE TO BUY

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UPDATE (05/05/2023):
A release date has been scheduled for May 12th, 2023.

New Balance 990v4

SKU: U990TA4
RETAIL PRICE: $210
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
Sneaker Politics N/A North America Only Raffle Check Site -
Lapstone & Hammer 10:00 Ships worldwide Standard Check Site -

Europe 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
Asphaltgold 09:00 Ships worldwide Standard Check Site -

WHERE TO BUY

warning-icon
UPDATE (05/05/2023):
A release date has been scheduled for May 12th, 2023.

New Balance 990v6

SKU: U990TC6
RETAIL PRICE: $220
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
Lapstone & Hammer 10:00 Ships worldwide Standard Check Site -

WHERE TO BUY

warning-icon
UPDATE (05/05/2023):
A release date has been scheduled for May 12th, 2023.

New Balance 996 Made In USA

SKU: U996TE
RETAIL PRICE: $190
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
Extra Butter N/A North America Only Raffle Check Site -
A Ma Maniere N/A Ships worldwide Raffle Check Site -
Social Status N/A Ships worldwide Raffle Check Site -

Europe 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
Asphaltgold 09:00 Ships worldwide Standard Check Site -
BSTN 09:00 Ships worldwide Standard Check Site -

WHERE TO BUY

warning-icon
UPDATE (05/05/2023):
A release date has been scheduled for May 12th, 2023.

New Balance 998 Made In USA

SKU: U998TA
RETAIL PRICE: $210
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
A Ma Maniere N/A Ships worldwide Raffle Check Site -
Lapstone & Hammer 10:00 Ships worldwide Standard Check Site -

Europe 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
Asphaltgold 09:00 Ships worldwide Standard Check Site -
BSTN 09:00 Ships worldwide Standard Check Site -

WHERE TO BUY

New Balance 998

SKU: U998GR
RETAIL PRICE: $185
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
Extra Butter 10:00 North America Only Standard Check Site -
Sneaker Politics N/A North America Only Raffle Check Site -
Social Status N/A Ships worldwide Raffle Check Site -
A Ma Maniere N/A Ships worldwide Raffle Check Site -
Naked 09:00 Ships worldwide Standard Check Site -
Lapstone & Hammer 10:00 Ships worldwide Standard Check Site -


WHERE TO BUY

New Balance 550 "Moon Daze"

SKU: BB550GD1
RETAIL PRICE: $120
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

Europe 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
43einhalb 09:00 Ships worldwide Standard Check Site -
Asphaltgold 09:00 Ships worldwide Standard Check Site -
HANON N/A Ships worldwide Raffle Check Site -
END. N/A Ships worldwide Raffle Check Site -
Naked 09:00 Ships worldwide Standard Check Site -


WHERE TO BUY

warning-icon
UPDATE (05/05/2023):
A release date has been scheduled for May 12th, 2023.

New Balance 90/60 "Moon Daze"

SKU: U9060MD1
RETAIL PRICE: $150
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

Europe 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
43einhalb 09:00 Ships worldwide Standard Check Site -
Asphaltgold 09:00 Ships worldwide Standard Check Site -
BSTN 09:00 Ships worldwide Standard Check Site -
AFEW 09:00 Ships worldwide Standard Check Site -
HANON N/A Ships worldwide Raffle Check Site -
END. N/A Ships worldwide Raffle Check Site -
Naked 09:00 Ships worldwide Standard Check Site -

WHERE TO BUY

warning-icon
UPDATE (05/05/2023):
A release date has been scheduled for May 12th, 2023.

New Balance 580 "Moon Daze"

SKU: MT580MD2
RETAIL PRICE: $130
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
DTLR 10:00 North America Only Standard Check Site -

Europe 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
43einhalb 09:00 Ships worldwide Standard Check Site -
Asphaltgold 09:00 Ships worldwide Standard Check Site -
BSTN 09:00 Ships worldwide Standard Check Site -
AFEW 09:00 Ships worldwide Standard Check Site -
HANON N/A Ships worldwide Raffle Check Site -
END. N/A Ships worldwide Raffle Check Site -
Naked 09:00 Ships worldwide Standard Check Site -

WHERE TO BUY

New Balance Fresh Foam More Trail v3 "Moon Daze"

SKU: MTMORNM1
RETAIL PRICE: $170
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
Extra Butter 10:00 North America Only Standard Check Site -

Europe 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
43einhalb 09:00 Ships worldwide Standard Check Site -
Asphaltgold 09:00 Ships worldwide Standard Check Site -
BSTN 09:00 Ships worldwide Standard Check Site -
AFEW 09:00 Ships worldwide Standard Check Site -
END. N/A Ships worldwide Raffle Check Site -

WHERE TO BUY

New Balance Numeric Tiago Lemos 808 "Grey Day"

SKU: NM808GDY
RETAIL PRICE: $115
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

WHERE TO BUY

New Balance Numeric Jamie Foy 306 "Grey Day"

SKU: NM306GRY
RETAIL PRICE: $95
RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -




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