New Balance Announces Grey Day 2023 Footwear Release Line-Up

Introduced in 1980 in an effort to cater toward the versatile lifestyle of urban runners, New Balance’s iconic grey colorway has remained a staple within the sneaker community. With the Boston brand’s upcoming global celebration of the bespoke palette a week away, NB has announced this year’s greyscale collection via A MADE IN USA capsule and accompanying line of apparel.

Exercising a unique devotion to craftsmanship, the upcoming quartet of models coated in suede and premium nubuck comes imbued with the brand’s elegant pairing of grey and navy hues with hits of light cream entertaining vintage aesthetics across the New Balance 990v4, 990v6, 996 and 998. Set to be joined by the 550, 580, 9060 and MORE TRAIL on May 15th via The Grey Day Shop, the over-four-decade-old color blocking continues to assert its dominance with its sights set on the future of footwear.

Scheduled to release next Friday, May 12th for a retail price ranging from $180-$200, in the meantime enjoy an official look at the entire New Balance “Moon Daze” collection below.

In other news, detailed imagery recently surfaced of the Spider-Man: Across The Spider-Verse x Air Jordan 1.

WHERE TO BUY

UPDATE (05/05/2023):

A release date has been scheduled for May 12th, 2023.

New Balance 990v4

SKU: U990TA4

RETAIL PRICE: $210

RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
New Balance US	10:00	North America Only	Standard	Check Site	-
Sneaker Politics	N/A	North America Only	Raffle	Check Site	-
Lapstone & Hammer	10:00	Ships worldwide	Standard	Check Site	-

Europe 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
Asphaltgold	09:00	Ships worldwide	Standard	Check Site	-

WHERE TO BUY

UPDATE (05/05/2023):

A release date has been scheduled for May 12th, 2023.

New Balance 990v6

SKU: U990TC6

RETAIL PRICE: $220

RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
New Balance US	10:00	North America Only	Standard	Check Site	-
Lapstone & Hammer	10:00	Ships worldwide	Standard	Check Site	-

WHERE TO BUY

UPDATE (05/05/2023):

A release date has been scheduled for May 12th, 2023.

New Balance 996 Made In USA

SKU: U996TE

RETAIL PRICE: $190

RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
New Balance US	10:00	North America Only	Standard	Check Site	-
Extra Butter	N/A	North America Only	Raffle	Check Site	-
A Ma Maniere	N/A	Ships worldwide	Raffle	Check Site	-
Social Status	N/A	Ships worldwide	Raffle	Check Site	-

Europe 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
Asphaltgold	09:00	Ships worldwide	Standard	Check Site	-
BSTN	09:00	Ships worldwide	Standard	Check Site	-

WHERE TO BUY

UPDATE (05/05/2023):

A release date has been scheduled for May 12th, 2023.

New Balance 998 Made In USA

SKU: U998TA

RETAIL PRICE: $210

RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
New Balance US	10:00	North America Only	Standard	Check Site	-
A Ma Maniere	N/A	Ships worldwide	Raffle	Check Site	-
Lapstone & Hammer	10:00	Ships worldwide	Standard	Check Site	-

Europe 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
Asphaltgold	09:00	Ships worldwide	Standard	Check Site	-
BSTN	09:00	Ships worldwide	Standard	Check Site	-

WHERE TO BUY

UPDATE (05/05/2023):

A release date has been scheduled for May 12th, 2023.

New Balance 90/60 "Moon Daze"

SKU: U9060MD1

RETAIL PRICE: $150

RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
New Balance US	10:00	North America Only	Standard	Check Site	-

Europe 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
43einhalb	09:00	Ships worldwide	Standard	Check Site	-
Asphaltgold	09:00	Ships worldwide	Standard	Check Site	-
BSTN	09:00	Ships worldwide	Standard	Check Site	-
AFEW	09:00	Ships worldwide	Standard	Check Site	-
HANON	N/A	Ships worldwide	Raffle	Check Site	-
END.	N/A	Ships worldwide	Raffle	Check Site	-
Naked	09:00	Ships worldwide	Standard	Check Site	-

WHERE TO BUY

UPDATE (05/05/2023):

A release date has been scheduled for May 12th, 2023.

New Balance 580 "Moon Daze"

SKU: MT580MD2

RETAIL PRICE: $130

RELEASE DATE: May 12, 2023

US 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
New Balance US	10:00	North America Only	Standard	Check Site	-
DTLR	10:00	North America Only	Standard	Check Site	-

Europe 05/12/2023 Friday

Retailer	Time	Shipping	Release type	Status	Reminder
43einhalb	09:00	Ships worldwide	Standard	Check Site	-
Asphaltgold	09:00	Ships worldwide	Standard	Check Site	-
BSTN	09:00	Ships worldwide	Standard	Check Site	-
AFEW	09:00	Ships worldwide	Standard	Check Site	-
HANON	N/A	Ships worldwide	Raffle	Check Site	-
END.	N/A	Ships worldwide	Raffle	Check Site	-
Naked	09:00	Ships worldwide	Standard	Check Site	-