Introduced in 1980 in an effort to cater toward the versatile lifestyle of urban runners, New Balance’s iconic grey colorway has remained a staple within the sneaker community. With the Boston brand’s upcoming global celebration of the bespoke palette a week away, NB has announced this year’s greyscale collection via A MADE IN USA capsule and accompanying line of apparel.
Exercising a unique devotion to craftsmanship, the upcoming quartet of models coated in suede and premium nubuck comes imbued with the brand’s elegant pairing of grey and navy hues with hits of light cream entertaining vintage aesthetics across the New Balance 990v4, 990v6, 996 and 998. Set to be joined by the 550, 580, 9060 and MORE TRAIL on May 15th via The Grey Day Shop, the over-four-decade-old color blocking continues to assert its dominance with its sights set on the future of footwear.
Scheduled to release next Friday, May 12th for a retail price ranging from $180-$200, in the meantime enjoy an official look at the entire New Balance “Moon Daze” collection below.
In other news, detailed imagery recently surfaced of the Spider-Man: Across The Spider-Verse x Air Jordan 1.
WHERE TO BUY

New Balance 990v4
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - | |
Sneaker Politics | N/A | North America Only | Raffle | Check Site | - | |
Lapstone & Hammer | 10:00 | Ships worldwide | Standard | Check Site | - |
Europe 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
Asphaltgold | 09:00 | Ships worldwide | Standard | Check Site | - |
WHERE TO BUY

New Balance 990v6
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - | |
Lapstone & Hammer | 10:00 | Ships worldwide | Standard | Check Site | - |
WHERE TO BUY

New Balance 996 Made In USA
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - | |
Extra Butter | N/A | North America Only | Raffle | Check Site | - | |
A Ma Maniere | N/A | Ships worldwide | Raffle | Check Site | - | |
Social Status | N/A | Ships worldwide | Raffle | Check Site | - |
Europe 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
Asphaltgold | 09:00 | Ships worldwide | Standard | Check Site | - | |
BSTN | 09:00 | Ships worldwide | Standard | Check Site | - |
WHERE TO BUY

New Balance 998 Made In USA
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - | |
A Ma Maniere | N/A | Ships worldwide | Raffle | Check Site | - | |
Lapstone & Hammer | 10:00 | Ships worldwide | Standard | Check Site | - |
Europe 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
Asphaltgold | 09:00 | Ships worldwide | Standard | Check Site | - | |
BSTN | 09:00 | Ships worldwide | Standard | Check Site | - |
WHERE TO BUY
New Balance 998
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - | |
Extra Butter | 10:00 | North America Only | Standard | Check Site | - | |
Sneaker Politics | N/A | North America Only | Raffle | Check Site | - | |
Social Status | N/A | Ships worldwide | Raffle | Check Site | - | |
A Ma Maniere | N/A | Ships worldwide | Raffle | Check Site | - | |
Naked | 09:00 | Ships worldwide | Standard | Check Site | - | |
Lapstone & Hammer | 10:00 | Ships worldwide | Standard | Check Site | - |
WHERE TO BUY
New Balance 550 "Moon Daze"
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - |
Europe 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
43einhalb | 09:00 | Ships worldwide | Standard | Check Site | - | |
Asphaltgold | 09:00 | Ships worldwide | Standard | Check Site | - | |
HANON | N/A | Ships worldwide | Raffle | Check Site | - | |
END. | N/A | Ships worldwide | Raffle | Check Site | - | |
Naked | 09:00 | Ships worldwide | Standard | Check Site | - |
WHERE TO BUY

New Balance 90/60 "Moon Daze"
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - |
Europe 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
43einhalb | 09:00 | Ships worldwide | Standard | Check Site | - | |
Asphaltgold | 09:00 | Ships worldwide | Standard | Check Site | - | |
BSTN | 09:00 | Ships worldwide | Standard | Check Site | - | |
AFEW | 09:00 | Ships worldwide | Standard | Check Site | - | |
HANON | N/A | Ships worldwide | Raffle | Check Site | - | |
END. | N/A | Ships worldwide | Raffle | Check Site | - | |
Naked | 09:00 | Ships worldwide | Standard | Check Site | - |
WHERE TO BUY

New Balance 580 "Moon Daze"
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - | |
DTLR | 10:00 | North America Only | Standard | Check Site | - |
Europe 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
43einhalb | 09:00 | Ships worldwide | Standard | Check Site | - | |
Asphaltgold | 09:00 | Ships worldwide | Standard | Check Site | - | |
BSTN | 09:00 | Ships worldwide | Standard | Check Site | - | |
AFEW | 09:00 | Ships worldwide | Standard | Check Site | - | |
HANON | N/A | Ships worldwide | Raffle | Check Site | - | |
END. | N/A | Ships worldwide | Raffle | Check Site | - | |
Naked | 09:00 | Ships worldwide | Standard | Check Site | - |
WHERE TO BUY
New Balance Fresh Foam More Trail v3 "Moon Daze"
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - | |
Extra Butter | 10:00 | North America Only | Standard | Check Site | - |
Europe 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
43einhalb | 09:00 | Ships worldwide | Standard | Check Site | - | |
Asphaltgold | 09:00 | Ships worldwide | Standard | Check Site | - | |
BSTN | 09:00 | Ships worldwide | Standard | Check Site | - | |
AFEW | 09:00 | Ships worldwide | Standard | Check Site | - | |
END. | N/A | Ships worldwide | Raffle | Check Site | - |
WHERE TO BUY
New Balance Numeric Tiago Lemos 808 "Grey Day"
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - |
WHERE TO BUY
New Balance Numeric Jamie Foy 306 "Grey Day"
US 05/12/2023 Friday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
New Balance US | 10:00 | North America Only | Standard | Check Site | - |