New Balance’s Made In USA Program Gives The 998 A “Plum Purple” Makeover

Jovani Hernandez June 28th, 2023 (updated)

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Teddy Santis has revamped New Balance‘s Made In USA program over the last two years, making it one of the most anticipated collections of each season. Ahead of summer, the Queens-native has reimagined the New Balance 998 in a regal purple makeover.

Premium pig suede covers the bulk of the upper, with breathable mesh and high-quality pebbled leather also landing up-top. Different shades of purple divvy up most of the components from forefoot to heel, with silver accents joining the mix via the profile “N” logos and heel panels. “Made In USA” messaging is stitched onto the top of the tongue, denoting the pair’s manufacturing process. Underfoot, Abzorb-cushioned midsoles favor a yellow tint, offering an “aged” aesthetic in the process. Lastly, the outsole rounds out the look in a charcoal tone that allows for the sneaker’s heavily-purple arrangement to revel in the spotlight.

Enjoy official photos of the pair ahead, as you wait to secure your size via newbalance.com on June 29th for $210 USD.

For more sneaker news, check out the latest New Balance 550 styles.

WHERE TO BUY

Mens New Balance 998 Made In USA

SKU: U998TE

RETAIL PRICE: $210

RELEASE DATE: Jun 29, 2023

US 06/29/2023 Thursday

Retailer	Release type	Status
Extra Butter	Standard	Check Site
New Balance US	Standard	Check Site

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New Balance 998 Purple U998te 1

Photos via New Balance

Written by

Jovani Hernandez, Editor

Jovani Hernandez joined Sneaker News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.