Jerry Lorenzo Promises A White Christmas With The adidas Fear Of God Athletics I

Sneaker News December 22, 2023

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It took a long three years, but Fear Of God and adidas finally launched their first wave of product in December, delivering the adidas Fear Of God Athletics I sneaker to the masses. The reasoning behind the long wait? adidas and Jerry Lorenzo aren’t looking to drop a few pairs and call it a day — they’re aiming to create a robust sub-label that provides products to those who embody the fashion/sport blend.

For those who missed out on the first FOG Athletics I sneaker drop earlier this month, Jerry Lorenzo and adidas are surprising us with a Christmas Day miracle in the form of a snowy all-white colorway of the mid-top sneaker. Revealed through the fashion brand’s Instagram Stories, this exclusive release approaches the arctic aesthetic via the white knit upper and cage, a slightly yellowed outsole, and the black bar at the heel.

A release is indeed confirmed for December 25th on Fear Of God; additional details will be shared soon.

In other adidas news, check out an exclusive, detailed look at the Wonder Runner Pro.