Loro Piana And New Balance Are Releasing A $1,500 Sneaker

Releasing in limited quantities.

Andrew Rizzo September 4th, 2024 (updated)

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Updated August 28th, 2024: According to New Balance, the shoes will retail for $1,500, not $1,000 as previously reported. Additionally, we now know the shoes feature Loro Piana’s undyed pecora nera wool, renowned for its softness and durability. See new images below and find our initial coverage further down the page.

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The following was published on August 22nd:

Everyone knows that standard New Balance “Made In USA” sneakers are extremely high-quality, but the Boston brand is about to take things up a notch. New Balance and Italian fashion house Loro Piana have convened on a super-limited, hyper-luxury New Balance 990v6, conjuring a grail for followers of both companies.

Showcased here in images posted by @sneakers_nstuff, the design stays within New Balance’s wheelhouse with a predominantly grey upper, letting premium materials speak for themselves. Loro Piana is well regarded as the world’s foremost and largest cashmere manufacturer, but the Italian imprint appears to bring thick, buttery grey nubuck to its first ever New Balance collaboration. The premium textile accounts for all the overlays, while the base, tongue, and lining all appear to be crafted from premium mesh. Loro Piana’s signature maroon shade dots the quarter logo, tongue badge, inner tongue lining, and outsole, with script branding presented on the tongue.

Given the ultra-premium nature of the delivery, the shoe will release in limited quantities and retail for $1,500. Loro Piana’s VIP customers have already gotten a chance to purchase pairs, but the public release occurs September 5th at select Loro Piana stores. See detailed images below.

: Loro Piana x New Balance 990v6 @sneakers_nstuff

: Loro Piana x New Balance 990v6 @sneakers_nstuff

: Loro Piana x New Balance 990v6 @sneakers_nstuff

: Loro Piana x New Balance 990v6 @sneakers_nstuff

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.