“Hyper Violet” Coats The Nike Air Max Sunder

The amethyst pair is expected in the coming weeks.

Matt Varga May 1st, 2025 (updated)

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Things couldn’t have gone better for the Nike Air Max Sunder in 2024. After positive reactions to mainline releases, the shoe vaulted to the top of Sneaker of the Year discussions in Q4 with an assist from Kids of Immigrants, issuing two gradient-heavy looks in the closing days of the year. Beaverton is looking to continue that momentum into 2025, and if all the looks are as captivating as the “Hyper Violet” at hand, there’s a decent chance they’ll be successful in that.

Centered around a gradient between the vivid titular shade at the heel and more delicate “Hydrangeas” towards the toe, this edition relies on a well-established color-blocking scheme we’ve spotted on several occasions before this. Even if this has become the “default” arrangement for the shoe, it’s hard to deny its impact, with the accent shading bringing vibrant pop atop the bulky hardware that brings the silhouette its charm. Though soon it’ll have competition in the turn-of-the-century retro market via the Air Max Craze, smart money is on continued impact for the Air Max Sunder all throughout the year.

The Nike Air Max Sunder “Hyper Violet” will likely land on shelves for Spring/Summer 2025. Be ready for the usual $180 retail price.

WHERE TO BUY

Womens Nike Air Max Sunder

SKU: HJ8080-500

RETAIL PRICE: $180

RELEASE DATE: May 1, 2025

US 05/01/2025 Thursday

Retailer	Release type	Status
Nike SNKRS	Standard	Check Site
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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.