Matt Varga Bam Bam is back at it. While the Action Bronson Baklava Megastore spotlighting all of his fashion and culinary endeavors in NYC, fans across the globe will have their best chance to get in on his latest New Balance work on April 25th. The Action Bronson New Balance 990v6 “Ainozama” is queued up for a wide release via NewBalance.com and partnering retailers.
Build on the rapper’s usual multi-color design language, the “Ainozama” most crucially diverges from the previous “Untitled” with a swatch of beige suede enveloping the design, leaning away from the white-heavy look of its predecessor. Additionally, it adds some earthy contrast for the more vibrant hues of “Hi Pink,” “Royal Blue,” burgundy and bright teal up top. The larger Action Bronson New Balance canon has always worn wide-ranging influences, but this particular colorway may wear his most off-the-wall yet, marketed with the sub-head “Citizen of the World” and said to “pull its exuberant tones from luscious jungle environments” and overall representing a “souveneir of memories.”
As mentioned throughout, the Action Bronson New Balance 990v6 “Ainozama” gets its widest release on April 25th, retailing at $220 across all channels. We’ve assembled a list of stockists receiving pairs like Sneaker Politics and Extra Butter within our “Where To Buy” section — tap in below to get your raffle entries in.
WHERE TO BUY
Mens Action Bronson x New Balance 990v6
US 04/25/2025 Friday
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| Retailer | Release type | Status |
|---|---|---|
| KICKS CREW | Aftermarket | Aftermarket |
| New Balance US | Standard | Check Site |
| Sneaker Politics | Standard | Check Site |
| Concepts | Standard | Check Site |
| Extra Butter | EQL | EQL |
| END. | Raffle | Check Site |
| UpThere | Raffle | Check Site |
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