The Original “Protection Pack” New Balance Hits Retailers On July 1st

Updated June 4th, 2025: European retailers have begun listing the New Balance 2002R “Protection” pack in its initial monochromatic looks with a July 1st release date. Additionally, the New Balance EU site already dropped their pairs. Info for stateside counterparts is still unclear.

If you’re looking for a specific time-frame of sneaker history that really changed the industry, look no further than the COVID-19 lockdown. While brands were feasting off the the online shopping boom, brand perceptions and the idea of “cool” began to shift. Among the key beneficiaries was New Balance, the American brand that has captured an entire generation with its “boring” design and unparalleled comfort.

While the New Balance 550 deserves plenty of credit for attracting a new consumer base, the New Balance 2002R “Protection Pack” is responsible for the street co-sign. The extended edges with the hand-cut aesthetic hit a mark (COMME des GARÇONS’ Nike Air Max 95 and other similar collaborations had a lot to do with that) like few other sneakers have in the last decade, and it all happened without the help of a collaboration. It was pure energy from the consumer that originated on social media.

New Balance 2002R “Protection Pack” Extra Butter

New Balance 2002R “Protection Pack” Extra Butter

New Balance 2002R “Protection Pack” Extra Butter

1 of 3

With the demand of the original colorways increasing (and thusly spiking prices on the secondary market), New Balance hit the gas hard on the “Protection Pack” aka “Refined Future” look. Like all overdone trends go, the movement eventually sputtered in late 2023/2024, although the recent collab with Size? proved that a silhouette is still a charmer.

New Balance in Europe is confirmed to re-release the original three colorways (Rain Cloud, Sea Salt, and Magnet) of the 2002R on June 4th. A US release date has not yet been confirmed.

WHERE TO BUY

Mens New Balance 2002R Protection Pack "Rain Cloud"

SKU: M2002RDA

RETAIL PRICE: $130

RELEASE DATE: Jul 1, 2025

Europe 07/01/2025 Tuesday

Powered By:

Retailer	Release type	Status
Asphaltgold	Standard	Coming Soon

Show All Releases

Get on the Where to Buy list

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5 M 8.5 / W 10 M 9 / W 10.5 M 9.5 / W 11 M 10 / W 11.5 M 10.5 / W 12 M 11 / W 12.5 M 11.5 / W 13 M 12 / W 13.5

See More Sizes

WHERE TO BUY

Mens New Balance 2002R Protection Pack "Phantom"

SKU: M2002RDB

RETAIL PRICE: $150

RELEASE DATE: Jul 1, 2025

Europe 07/01/2025 Tuesday

Powered By:

Retailer	Release type	Status
Luisa Via Roma	Standard	Coming Soon
Asphaltgold	Standard	Coming Soon

Show All Releases

Get on the Where to Buy list

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5 M 8.5 / W 10 M 9 / W 10.5 M 9.5 / W 11 M 10 / W 11.5 M 10.5 / W 12 M 11 / W 12.5 M 11.5 / W 13 M 12 / W 13.5

See More Sizes

WHERE TO BUY

Mens New Balance 2002R Protection Pack "Sea Salt"

SKU: M2002RDC

RETAIL PRICE: $150

RELEASE DATE: Jul 1, 2025

Europe 07/01/2025 Tuesday

Powered By:

Retailer	Release type	Status
Luisa Via Roma	Standard	Coming Soon
Asphaltgold	Standard	Coming Soon

Show All Releases

Get on the Where to Buy list

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5 M 8.5 / W 10 M 9 / W 10.5 M 9.5 / W 11 M 10 / W 11.5 M 10.5 / W 12 M 11 / W 12.5 M 11.5 / W 13 M 12 / W 13.5

See More Sizes