The Nike Air Max Phenomena Loafer Is Available Now

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Andrew Rizzo July 9th, 2025 (updated)

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Updated July 9th, 2025: The Nike Air Max Phenomena loafer has just released on Nike.com for $155 HERE.

WHERE TO BUY

Womens Serena Williams Design Crew x Nike Air Max Phenomena

SKU: HJ4400-002

RETAIL PRICE: $155

RELEASE DATE: Jul 7, 2025

US 07/07/2025 Monday

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Nikestore	Standard	Check Site

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Ever since the viral New Balance 1906 loafer emerged at the top of 2024, we’ve seen countless other brands strive to have their own sneaker-loafer moments. Names like HOKA, Mizuno, Converse, and more have hopped on board, as has the world’s largest sneaker company in Nike Inc. Hot on the heels of a polarizing Jordan loafer, we’re now heading down the hall with an Air Max loafer that’s sure to be a hot topic (for better or worse).

Here we have the Nike Air Max Phenomena; a new model by Nike’s in-house Serena Williams Design Crew. Shown here for the first time by atmos creative head Hirofumi Kojima, the Phenomena pairs the sole of the newly-revived Air Max Sunder with an all-new loafer upper. Tumbled leather makes up the core of this black colorway, complemented by what appears to be a synthetic mudguard portion in “Cool Grey.” Added padding and a pull tab can be spotted around the heel, while “Metallic Silver” Swoosh logos land on the leather straps.

The Air Max Phenomena is a clear reflection of modern industry trends, but for what it’s worth, Nike has actually ventured into this territory before. Back when Nike owned Cole Haan (from 1988-2012), the brands collaborated on loafers, dress shoes, and more formal silhouettes featuring Air Max tech. While now of an often-forgotten part of footwear history, a quick eBay search still brings up tons of quirky inventions from the 90s and 2000s. Before that we had Nike Vagabonds, Bedouins, and more dressed up models in the 1980s.

The Nike Air Max Phenomena doesn’t have a confirmed release date yet, but Kojima puts “coming soon” in the caption of his Instagram teaser. This “Black/Cool Grey/Metallic Silver” colorway is confirmed to land in women’s sizes; it remains to be seen if the model will be available for men. See detailed images below and stay tuned for further updates, including official images.

: Nike Air Max Phenomena koji198139/IG

: Nike Air Max Phenomena koji198139/IG

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.