The New Balance 1906R Chefs Up “Cookies And Cream”

Available now via NB and retailers.

Matt Varga August 1, 2025

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Even as the brand issues additional embraces of the tech runner movement that give it some inline competition, the New Balance 1906R has persisted as arguably NB’s strongest. In the stream of fresh colorway options that come with that defining status, we’ve noted on plenty of occasions before that Boston designers have to continually push the envelope to keep energy up, and for our money, the “Cookies And Cream” New Balance 1906R that just hit the site is one of the more visually arresting we’ve seen in recent weeks.

An dark/light split is how the shoe at hand accomplishes that fate, pinning white leather overlays atop black mesh, an inversion of the typical layouts we continually see on the model. Making good on our unofficial title are the off-white tones that additionally dot the profile, manifesting in the vintage-style sole underfoot and the mesh collar at the rear of this design.

The New Balance 1906R is available now via NewBalance.com and partnering retailers, commanding a $155 sticker price. Hit the “Where To Buy” links included below to grab yours.

Elsewhere for the Boston brand, the New Balance 204L continues to pick up steam as a strong contender in the “slim sole” field.

WHERE TO BUY

Mens New Balance 1906R

SKU: U1906RCI

RETAIL PRICE: $155

RELEASE DATE: Aug 1, 2025

US 08/01/2025 Friday

Retailer	Release type	Status
New Balance US	Standard	Check Site
Champs	Standard	Check Site

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Lead image via Sneaker Town.

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.