Pharrell And The adidas Jellyfish “Triple Black” Are Taking Over New York

First dibs for the Big Apple.

Andrew Rizzo December 3, 2025

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Pharrell’s viral adidas Jellyfish is taking over New York this week. The “Triple Black” colorway will see its first real release at Billionaire Boys Club on December 4th, followed by a drop at the adidas 5th Avenue Flagship on December 5th.

Technically, this is the style’s second appearance, preceded by a one-pair activation in Seoul last month. Given New York’s long-standing love affair with the all-black-everything wardrobe, adidas choosing the city for the “Triple Black” Jellyfish debut feels right on cue.

This style first hit the internet over the summer and has been circulating heavily online ever since. The “Triple Black” marks a new phase for the Jellyfish line, being the first colorway to break away from the bold, segmented blocking seen on the “Solar Orange” and other early styles. If you’re in the city, you might catch an “Imported from Virginia” truck cruising through Manhattan as part of the rollout.

Again, the sneaker will be available exclusively in New York on December 4th and December 5th. The adidas 5th Avenue flagship is hosting an in-store only raffle from December 3rd 10:00 AM – December 4th 10:00 AM. Billionaire Boys Club Soho is hosting an exclusive access point on Thursday, December 4th starting at 10:00 AM on a first-come-first-serve basis. A wider global release is slated for Spring 2026.

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.