Matt Varga With due respect to the brand’s other signees, it’s rather evident that Luka is not only the Wonder Boy for Lakers faithful but also for the Jumpman. Now owner of a signature line and an off-shoot, off-court silhouette, the brand’s attempts to capitalize on his newfound Tinseltown spotlight trot on in 2026.
Perhaps as a nod to the namesake of the brand he’s signed to, Luka Doncic looks to timeless “Bred” on the latest Luka .77. The application shouldn’t be all too surprising, largely coating the upper in black with subtle pops of fire red, before the asymmetric midsole and toe guard add stable white. We’d be remiss to note that this marks another edition that leans on the revamped hardware the Luka .77 has carried into 2026, simplifying the lace-stay panel and leading to far more mesh in the mix than in its previous iteration.
Look for the Jordan Luka .77 “Bred” dropping this February, retailing for $105. Keep a bead on this shoe and all the Jumpman has in store via our Jordan Releases 2026 hub.
WHERE TO BUY
Mens Jordan Luka .77
US Feb 2026
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| Retailer | Release type | Status |
|---|---|---|
| Nikestore US | Standard | Coming Soon |
| DICK'S | Standard | Coming Soon |
