Salehe Bembury’s PUMA Velum Running Shoe Looks Upon “Magenta Gleam”

For the spring warmups ahead.

Matt Varga January 26, 2026

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The nature of his multifaceted workload means that, at any given moment, Salehe Bembury’s fanbase has a range of shoes they’re eagerly anticipating. Beginning his independent label with the Spunge Osmosis has only added another spoke to the wheel; his devotees can add Bembury’s self-directed output onto mile markers that include the Salehe Bembury New Balance 992 and various previewed PUMA Hali 1 releases.

Perhaps lost in the mix of the Versace alum’s beloved work with the Boston brand and stewardship over Tyrese’s line is the PUMA Velum, genuinely the first taste of his partnership with PUMA that the world became privy to. Even if it predated his Hoops work in “first looks,” only two colorways have hit the market to date. A third one now surfaces with the PUMA Velum “Magenta Gleam,” still holding onto the fingerprint sole design and abstract upper patterning, touches digestible for anyone familiar with Bembury’s game. It’s the overall palette that strikes as a bit more surprising, as this colorway leans moodier than the typical technicolor tones seen through his most famous work. NITROFOAM cushioning, PUMA’s foremost platform in running, ensures that this shoe isn’t just a pretty face.

The PUMA Velum “Magenta Gleam” drops on February 7th at 12 AM EST, retailing for $160.

WHERE TO BUY

Mens Salehe Bembury x Puma Velum

SKU: 313604-01

RETAIL PRICE: $160

RELEASE DATE: Feb 7, 2026

US 02/07/2026 Saturday

Retailer	Release type	Status
PUMA	Standard	Coming Soon

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.