Andrew Rizzo Converging on the city of stars, this year’s NBA All-Star Weekend in Los Angeles is shaping up to be a movie in and of itself. The new USA vs. World format promises to bring back some much-needed competitive spirit, and don’t look now, but it could very well end up marking the last All-Star appearance for one LeBron James, taking place in the city he calls home. As for the sneaker side of things, fans can look forward to tons of Jordans and maybe even first looks at new signature models. For its part, Foot Locker is meeting the occasion with what it’s calling its biggest activation yet.
Taking over All-Star for its third consecutive year, the Foot Locker Takeover will deliver continuous programming, athlete and celebrity appearances, and of course, plenty of sneaker drops. The Jordan 4 “Lakeshow,” Jordan 5 “Wolf Grey,” and Jordan 6 “Reverse Infrared” aka “Salesman” are the headliners, joined by new and exclusive releases of the Converse SHAI 001, PUMA MB.05, and adidas Anthony Edwards 2.
The activation will also host an interactive ANTLAND experience inspired by Anthony Edwards’ Atlanta roots, as well as a drive-in inspired by LaMelo Ball’s upcoming Fast & Furious collection. Jae Tips is running a hat customization station with New Era, and Kids Foot Locker will have a pop-up with Nike surrounding the Nike x LEGO collection.
The Foot Locker Takeover is going down at L.A. LIVE in Los Angeles from February 12th-February 14th (10 AM PST to 10 PM PST) and February 15th (10 AM PST to 7 PM PST). Specific programming will be announced via Foot Locker channels.
