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Sneaker Politics x adidas Goukana “Roadkill” Launches On February 28th

Sneaker Politics x adidas Goukana “Roadkill” Launches On February 28th

Updated February 23rd, 2026: Sneaker Politics officially debuts their upcoming adidas Goukana collaboration; an official release is set for Saturday, February 28, 2026, available online at 9 AM CT and in-store at all Sneaker Politics locations at 11 AM CT for $160 USD. Enter the Draw here.

Derek Curry’s growing empire in the South, backed by a loyal community who spend their hard-earned cash and time with the crew, has another collaboration in the works. Sneaker Politics is back with another installment in their ever-growing catalog of projects, this time bringing adidas Originals along for a ride with a few bumps on the road.

Through a teaser shared on Instagram, Sneaker Politics reveals their adidas Goukana “Roadkill”, nodding to the ever-common sign on those long drives in the back roads. In the official leak, a Ford F150 pick-up is seen cruising, only to hit what is assumed to be the unfortunate corpse of critter that got caught in the crossfire. Instead, they reveal their design, which features a white and pink colorway; the scuff marks and dirt tracks that cover the upper and the midsole are added after and are not part of the design.

Politics wastes no opportunity to tell authentic stories of traditions and trends of the South; this upcoming adidas collaboration offers just another taste of the daily life of the region. Stay tuned for more release date information.

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