Matt Varga Update: The 3sixteen x Saucony Guide v7.3 in both the “Lime” and the “Graphite” colorways release via 3sixteen on March 12th before a wider drop via Saucony on March 13th. Retail is set at $165 through either channel.
In an industry rife with collaborations from the biggest brands and unexpected sources, it’s a wonder any individual shoe is able to stand out. In attempting to cut through this crowded modern landscape, denim brand 3sixteen and Saucony are quite literally kicking it old school, trotting out a “The More You Know” style 80’s promo short as they eye step two in their collaborative journey.
Presented as if the 3sixteen x Saucony Guide v7.3, the silhouette in question for this article and this social spot, is perhaps the first ever sneaker, our trusty narrator walks us through revolutionary concepts like insoles, laces, and a multi-material upper: “a thoughtful combination of textured suede, refined nubuck, and engineered mesh.” We hate to play the fact checker, but a retro run for the Saucony Guide 7 that the Boston brand has trotted out in recent months allows us to confirm that shoe’s appearance here.
In two looks, the retro model gets doused in a trendy combination of neutral uppers an off-white sole units, before a far more vivid neon green joins it, that pair aligning with the retro style graphics that accompany this marketing push overall. While the latter is no doubt a step forward in this partnership, the latter recalls the natural overtones delivered on their first work together: a lifestyle-forward version of the Peregrine 15 that 3sixteen leveraged their mastery of denim on through a run of indigo dyed colorways.
The 3sixteen x Saucony ProGuide v7.3 in both “Lime” and “Graphite” are queued up for a launch via 3sixteen on March 12th, followed by a launch via Saucony channels on March 13th. Be ready for a $165 sticker price wherever you seek these two pairs out.
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