Andrew Rizzo Expect big things from the adidas Superstar in 2026. The Three Stripes is once again making its shell-toed street staple a top priority, a point made clear by the stacked call sheet for the brand’s latest.
Simply titled “Superstar,” the campaign speaks to the wide-ranging specialties that make up the fabric of adidas. Samuel L. Jackson returns as our narrator. James Harden, Tyshawn Jones, and Lamine Yamal represent the basketball, skateboarding, and soccer worlds. Olivia Dean and JENNIE from Blackpink hold down the music lane. And Kendall Jenner, fresh off signing on as an adidas Originals ambassador, adds the kind of celebrity recognition only the Kardashian universe can provide. You can catch the full ad spot embedded below.
As for the sneaker itself, 2026 has already gotten off to a hot start. Rising streetwear imprints Hellstar and Sp5der have each delivered Superstar collaborations, joined by additional reinterpretations from CLOT, Willy Chavarria, and even Anthony Edwards.
The latest adidas Superstar campaign also debuts a new lineup of apparel for Spring 2026, led by a number of black and white pieces featuring contemporary tailoring and adidas’ iconic Three Stripes. See the full lookbook below and keep our Sneaker Release Dates page handy to stay on top of Superstar drops all year long.
