Matt Varga The transaction cycle never rests. No, we’re not talking about anything going down in Minnesota; instead, our eyes remain fixed on Paris, where two former partners have linked back up, sending shockwaves across the industry anew.
Rick Owens and adidas are back in business once again, presumably upending what had been a steadfast partnership between the legendary designer and Converse under the DRKSHDW banner. Longtime heads will know that this reprises a relationship that was prolific in the mid-2010s, coming to a halt around 2016.
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A runway show at Paris Fashion Week confirms that it’s go-time once again, bringing the fashion maven back to Germany, now tasked with building off a tech-heavy résumé that coincided with the brand’s Y-3 and Ultra Boost moment last decade. Official press confirms that things will take a different tenor this time around, with a bulky overshoe/hiking-shoe combo with proud Three Stripes branding being the most legible of what’s been revealed so far.
Of course, Owens’ mastery of apparel will also influence this next step. The Rick Owens adidas inflatable air jacket has already made waves on timelines at large, but minimalist shorts, sweats, and outerwear options were also on display on the runway.
As with most everything previewed in France in recent days, we likely won’t see the fruits of Rick Owens x adidas Originals until Spring/Summer 2027. However, for now, get an official look at the boot and the inflatable air jacket below.
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