The JJJJound New Balance 740N “Mushroom” Gets A Wide Release On August 6th

Plus a key tooling change.

Andrew Rizzo July 31st, 2026 (updated)

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Updated July 31st, 2026: The JJJJound x New Balance 740N has been added to NB’s release calendar for August 6th. A wide online launch will take place via their site, with he $130 retail price intact. Catch official studio shots below.

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WHERE TO BUY

Mens JJJJound x New Balance 740

SKU: U740N8M2

RETAIL PRICE: $130

RELEASE DATE: Aug 6, 2026

US 08/06/2026 Thursday

Retailer	Release type	Status
New Balance US	Standard	Check Site

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Original article published July 17th, 2026:

The masters of minimalism at JJJJound have taken to Instagram with their latest New Balance collaboration, the Montreal design studio bringing its signature “Mushroom” colorway to the New Balance 740 retro runner.

JJJJound’s “Mushroom” formula, a light brown foundation paired with black “N” logos, has been deployed across the brand’s New Balance portfolio time and again, appearing on the 990v3, 993, 991v1, and most recently the 990v4. This marks the first time the colorway has landed on a non-Made in USA or Made in England model, a notable branching out as the partnership begins tapping a more accessible price point.

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The New Balance 740 is a retro runner from the 2010s that New Balance brought back as a cost-conscious addition to its modern lifestyle lineup, sitting alongside the 530 and 204L in the $100-plus range. JJJJound’s take lands on the 740N, a no-sew variant distinguished by a tight-knit mesh foundation and slim synthetic overlays. JJJJound branding lands on the lateral heel, while red accents hit the tongue, lace loops, and ABZORB cushioning callout on the midsole.

The JJJJound x New Balance 740N “Mushroom” is confirmed to release July 30th, 2026 via the JJJJound website. See detailed images below if you’ll be going for a pair.

: @jjjjound

: @jjjjound

: @jjjjound

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.