Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

For an update to date list of what’s dropping check out Jordan Releases 2025.

Air Jordan

The Official Store List For The Air Jordan 1 Hi ’85

Original colorways executed in proper fashion is all we’ve ever wanted. With the upcoming Air Jordan 1 Hi ’85 “Bred”, Jordan Brand hit the nail...

By John Kim January 20, 2025
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The Air Jordan 1 Method Of Make Sports “UNC” Colors

While hardly the most significant Air Jordan 1 of 2025 (that title goes to the Jordan 1 ’85 Bred), the Jordan 1 “UNC Reimagined” is...

By Andrew Rizzo January 20, 2025
456

Official Retailer Images Of The Air Jordan 6 “Doernbecher”

It was twenty years ago that Connor Doherty, the then 15-year-old son of Nike executive Michael Doherty, came up with the idea of connecting Nike’s...

By Andrew Rizzo January 19, 2025
30486

The All-Time Classic “Fire Red” Appears On The Air Jordan 4 RM

Jordan Brand’s remixed ’89 continues to impress us with some satisfactory colorways. They’ve been dipping a bit of the Action Sports aspect with the Pine...

By Sneaker News January 19, 2025
25637

Howard University Gets The “First Class” Air Jordan 4 PE Treatment

The exclusive group of Jordan programs in the college ranks are beginning to receive their Air Jordan 4 PEs, and the Jumpman is returning to...

By Sneaker News January 19, 2025
24259

The Air Jordan 1 Brooklyn Goes Dark Green For Spring 2025

Jordan Brand reached, literally, with the Air Jordan 1 Brooklyn. Transforming the iconic hoops shoe to a near knee-high boot with thick, creeper-like soles was...

By Sneaker News January 18, 2025
1015

The Jordan 6 Rings “Anthracite” Calls Back To Chicago Greatness

We all know that the Jordan Releases 2025 line-up will push you to the edge of your financial limits. But there’s a considerable community of...

By Sneaker News January 17, 2025
3758

Jordan Designers Detail The Creation Of The Air Jordan 1 Hi ’85 Retro

Jordan Brand is ready to roll out the Air Jordan 1 Hi ’85 “Bred” ahead of its expected February launch. After resurfacing the fabled story...

By John Kim January 17, 2025
4322

Insane Custom Air Jordan 1 Combines The Iconic CNCPTS Lobsters With Travis Scott

If you’re like us, chances are that your Instagram explore page is rife with Travis Scott shoe customs. Most are pretty abhorrent to say the...

By Andrew Rizzo January 16, 2025
7768