Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
For an update to date list of what’s dropping check out Jordan Releases 2025.
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Air Jordan
Everything You Need To Know About The Air Jordan 12 “Wings”
This Saturday, Jordan Brand will officially release the Air Jordan 12 Retro “Wings” with an MSRP of $225. There are just 12,000 pairs in distribution...
Jordan Brand Brings Back The Air Jordan 2 Low With A Bang
Jordan Brand is bringing back the Air Jordan 2 Low in a big way thanks to this weekend’s all-red colorway. The lifestyle aesthetic of all-red...
Jordan Brand Honors Michael Jordan’s 30,000th Career Point Against Bulls
As Jordan Brand enters into the Retro era of the later, post-Bulls models, expect some inspirations from some jaw-dropping career milestones that were established later...
The Air Jordan 12 “Wings” Features A Detail You Didn’t Know About
The finer details of the Air Jordan 12 “Wings” continue to unravel as well get a first look at a unique detail that surfaces just...
Is The Air Jordan 12 “French Blue” Releasing On April 2nd?
When exactly will the Air Jordan 12 “French Blue” release? One of the biggest releases of 2016 to date has been pushed back and rescheduled...
Air Jordan 12 “Wings” – Release Date
The theme of flight will forever be associated with Jordan Brand given Mike’s ability to hang in the air throughout the first half of his...
A Closer Look At The Upcoming Air Jordan 12 “UNC”
The Air Jordan 12 is going to have a busy 2016 with a number of classics returning ranging from the upcoming French Blues to the...
First Look At The Air Jordan 17+ Retro “Bred”
Unsurprisingly, the return of the Air Jordan 17+ Retro in the OG “Copper” will be accompanied by some new colorways for the shoe, which we...
There’s A “Triple Black” Colorway Of The Jordan Spike 40
The Jordan Spike 40 Low showcased Spike Lee’s dedication to Jordan Brand this past October, as the famed film director moved on past the styles...